Brand assets

Logo marks, color palette & usage guidelines

Logo mark

Pac-man face with eye cutout and tapered exclamation mark. Orange & blue = energy, trust.

Primary (light)
Primary (dark)
Mono black
Mono white
Favicon / App icon

Wordmark lockups

"Market" accented in blue. Use system font at weight 800.

HypeMarket.ai
HypeMarket.ai

Color palette

Click any swatch to copy the hex code.

Orange
#F97316
Primary brand, CTAs
Orange (dark)
#FB923C
Dark mode variant
Blue
#0A66C2
Accent, exclamation mark
Near black
#1A1A1A
Mono mark, body text
Slate 900
#0F172A
Dark mode background

Usage guidelines

Do

  • Use SVG mark at any size from 16px up
  • Use color version on both light and dark backgrounds
  • Use mono variants when color isn't available
  • Maintain 25% min clear space around the mark
  • Pair with wordmark "HypeMarket.ai" in weight 800

Don't

  • Rotate, skew, or distort the mark
  • Change colors or opacity values
  • Add shadows, gradients, or effects
  • Place on busy backgrounds without contrast
  • Use light version on dark backgrounds