1
Post a collab
Describe what you need. Creators apply with rates and creative angles.
TikTok Spark Ads + creator collabs
Creators make the content.
You boost the winners.
Creators produce original videos and post them on their own TikTok. You pick the top performers and run Spark Ads on them — native trust, real engagement, lower CPAs.
Launch a Spark Ads collab
Free to start. No ad spend minimum.
2-4x
higher CTR
Native
ad format
$0
until approved
Why Spark Ads beat regular ad creative
Regular TikTok ads
- Brand logo and handle — users scroll past
- Engagement disappears when the ad campaign ends
- Polished creative that feels inauthentic
Spark Ads from collabs
- Creator's face and handle — instant trust
- Likes and comments stay on the original post
- Authentic feel that blends into the feed
From collab to Spark Ad in four steps
2
Creators produce & post
They create original videos and post on their own TikTok accounts.
3
Review live posts
See every post before paying. Approve what works, skip what doesn't.
4
Boost the winners
Grab the Spark Ads auth code and run paid ads on top-performing posts.
Common questions
What are TikTok Spark Ads?
Spark Ads let you boost a creator's organic TikTok post as a paid ad. The ad runs from their account, keeps their profile photo and handle, and all engagement stays on the original post. It looks native, not like an ad.
How do I get the authorization code?
Enable the Spark Ads requirement on your collab. Creators submit their auth code as part of delivery — you copy it into TikTok Ads Manager. No DM chains needed.
Do I pay the creator and the ad budget separately?
Yes. The creator gets paid for producing and posting the content. Your Spark Ads budget is separate ad spend in TikTok Ads Manager.
How many posts should I boost?
Start with 3-5 collab posts, let them run organically for a few days, then boost the 1-2 that get the best engagement. Real performance data picks winners — not guesswork.
Stop guessing which creative to boost.
Let creators produce and post organically, then run Spark Ads on the winners.
Launch a Spark Ads collab — free
No contracts, no minimum spend