1
Post your collab
Describe your product and what content you need — unboxings, reviews, routines, hauls. Enable product shipping.
UGC for D2C brands
Send product. Get content.
Pay only for what you approve.
Real creators unbox, review, and feature your products on their social channels. Ship product, get authentic content, and boost the best performers as ads.
Post your first collab — free
No contracts, no minimum spend.
$75-200
per video
Auto
address collection
$0
until you approve
Product photos aren't enough anymore
The problem
- Polished product photos get scrolled past
- Influencer agencies charge 3-5x markup per post
- Coordinating product shipments across DMs is chaos
With creator collabs
- Real unboxings and reviews that feel genuine
- Pay creators directly — no agency middlemen
- Automatic address collection and shipping tracking
Three steps to authentic product content
2
Creators pitch you
Get applications from creators in your niche. Ship product to the ones you like — addresses collected automatically.
3
Approve and pay
Creators post to their audience. Review live content before releasing payment.
Common questions
What kind of D2C content works best?
Unboxings, morning/evening routines featuring your product, honest reviews, 'things I bought that were worth it' hauls, and before/after transformations. Authentic beats polished every time.
How does product shipping work?
Enable product shipping on your collab. When you approve a creator, HypeMarket collects their shipping address automatically. You ship the product, they create the content.
Can I run Spark Ads on the content?
Yes. Enable the Spark Ads requirement and creators submit TikTok authorization codes. Boost the best-performing unboxings and reviews as paid ads.
How much does it cost?
Creators set their own rates, typically $75-$200 per video plus your product cost. You see pricing in every application — no agency markup.
Your product looks better in someone else's hands.
Ship product to creators, get authentic content, pay only for what you approve.
Post your first collab — free
No contracts, no minimum spend